There are a number of new features which help with on page SEO which first appeared in GCPP 4.15.
These features are in response to requests of members of the Genesis Club.
Showing Published And Updated Post Dates
From an SEO standpoint, the idea here is to show that the post has been updated and it still relevant. It is good up-to-date content worth indexing by Google and reading by the viewer. You will typically use this shortcode if you are in a niche that values up to date information and you regularly review your content to ensure it is relevant.
genesis_club_post_dates] shortcode shows both the date the post was first published and the date it was last updated provided they are not “too close” together. The interval is defined as a shortcode parameter called interval. If the update has taken place only recently after publishing, and hence the change may be perceived as a minor correction rather than a update, then only the last updated date is shown.
Only Showing The Date On Recent Posts
This feature is useful on a site that has a number of “evergreen” posts and a number of recent posts. The site does want to show the dates everywhere but also does not want to show no dates at all. For evergreen posts that are still relevant, you do not want to show dates in case it gives the impression that the posts are no longer relevant. For the recent posts you want to show the date to demonstrate that they are current. This shortcode does just this.
genesis_club_recent_date] shortcode shows the date the post was last updated provided it is recent. The age of the post is defined as a shortcode parameter called interval and is expressed as a number of days.
Where Do I Use The Shortcodes
The shortcodes are intended to be used in the postinfo section which appears immediately below the post title and typically has the the author name, the post dates and may a comments or edit link.
In the Display section of the plugin you can change the content on the Postinfo section.
For example to only show the dates if the post is recent you might use:
[ genesis_club_recent_date format='M j, Y'] by [ post_author_posts_link] [ post_comments] [ post_edit]
* an extra space have been added above after each square bracket to prevent shortcodes from being evaluated by WordPress