Often you get asked questions from clients and users of your products, and the temptation is to answer them in email or a support forum. However, you may be better off answering their question more fully in a blog post.
Benefits For You, Your Clients And Potential Clients
This will save you time if anyone else emails you the same question (as you can just send them a link to the post). Existing customers can get self-service from your FAQ, saving time for both you and your client. And finally potential new customers looking for a solution may be drawn to your offering by your answer to that question. So taking the blog post route make complete sense from both customer support and marketing standpoints.
Blog Post Title And Category
For your blog post, use the question as the post title and then write your answer. Google loves exact matches when the search phrase matches the post title.
Then place the post in the FAQ category (or a FAQ sub-category if you say have multiple FAQs – say Getting Started, beginners FAQ, intermediate FAQ, etc)
Setting Up The FAQ Subcategory
Then with the Genesis Club Accordion feature found in both Genesis Club Lite and Genesis Club Pro, you can edit the (sub)category and turn it into an accordion FAQ. Then when the user clicks on the questions the accordion opens to expose the answer.
You can decide to have the FAQ paginated of click a checkbox to have all questions in the category appear on the same page. You can also sort the questions by post title, date or ID in ascending or descending order.